EHTM

B.B.A. in Event, Hotel and Tourism Management (EHTM)

การจัดการอีเวนต์ โรงแรม และการท่องเที่ยว

The Bachelor of Business Administration (B.B.A.) Program in Event, Hotel and

Tourism Management (EHTM) International Program offers a unique hands-on

learning and practices of the fast-growing industry where students have a full freedom to concentrate in either event management, hotel administration,

or tourism management (travel service/destination management/tourism start-up). Under this program, the students will be equipped with critical thinking skills and global perspectives of managerial, entrepreneurial, and research necessary for leading the event, hotel, and tourism industry in Thailand and globally.

Areas Covered

⭐MICE management and standards

⭐Professional projects in meetings, incentives, conventions, and exhibitions

⭐Media and digital creation for event project

⭐Digital marketing, public relations, and innovative sales for the hotel business

⭐Strategic tourism planning and sustainable development

⭐Risk management, field studies, policy analysis, and research

⭐Financial, HR, marketing, and strategy analysis for EHTM start-up

Career Opportunities

Hotel Business, for example:

– Food and Beverage Staff

– Reservation Officer

– Sales and Marketing Executive

– Management Trainee

– HR and Training Officer

– Butler

– Guest Service Agent

– Marketing Communication Executive

– Revenue Staff

– Concierge

– Agents in other departments of the hotel business in Thailand and abroad

Tourism Business, for example:

– Operation Officer

– Sales Executive

– Marketing Executive

– Outbound Tour Leader

– Ticketing Agent

– Local Guide

– Customer Service Agent

Event Business, for example:

– Conference coordinator

– Function coordinator

– Event Sales and Marketing Coordinator

– Liaison officer

– Event coordinator

– Exhibition coordinator

– Conference/Exhibition/Event registration staff

– General support (runner, usher, booker)

– Exhibition venue coordinator

Why Choose EHTM?

✨An English program curriculum

✨Small classes and industry-focused

✨An excellent network with Thailand’s/overseas’ event venues, 5-start hotels, tourism destination management offices/travel agencies, and partnering universities

✨Promising career path and excellent internship program (both in Thailand and overseas)

✨Extensive field trips for event venue assessment, hotel operations training, and tour guiding certifications

Number of admissions

40 person/year

Course study period

4 years

Tuition fee

40,000 THB/semester